Prebunking is a technique, pioneered by Jigsaw, to preempt manipulation. A key marketing component of prebunking is Prebunking.withgoogle.com, an interactive how-to website for practitioners to develop prebunking techniques.


Simon led Prebunking.withgoogle.com from idea to delivery by providing:
  • Creative Direction
  • Project Management
  • Agency Liaison
  • UX/UI Design
  • Key Stakeholder Feedback Synthesis

Simon also managed the Kato Process (Google’s internal process for navigating Copyright, Naming, and URL mapping) and provided copy.