
Prebunking is a technique, pioneered by Jigsaw, to preempt manipulation. A key marketing component of prebunking is Prebunking.withgoogle.com, an interactive how-to website for practitioners to develop prebunking techniques.
Simon led Prebunking.withgoogle.com from idea to delivery by providing:
Simon also managed the Kato Process (Google’s internal process for navigating Copyright, Naming, and URL mapping) and provided copy.
- Creative Direction
- Project Management
- Agency Liaison
- UX/UI Design
- Key Stakeholder Feedback Synthesis
Simon also managed the Kato Process (Google’s internal process for navigating Copyright, Naming, and URL mapping) and provided copy.







