Altitude is an open-source tool for small and medium sized social media platforms to more easily flag and remove violent and terrorist content. Simon led brand and design for the product launch & marketing site.
The launch of Altitude was a cross functional Jigsaw effort that culminated years of research into how violent extremism operates online. Simon lead creative for the launch by contributing the following:
Simon also managed the Kato Process (Google’s internal process for navigating copyright, naming, and URL mapping), oversaw collaboration between researchers and marketers, and ensured alignment with Jigsaw’s brand ecosystem.
Agency Partners: Hello Monday & Reed Words
- Creative Direction
- Brand Direction
- Agency Liaison
- UX/UI Design
- Key Stakeholder Feedback Synthesis
Simon also managed the Kato Process (Google’s internal process for navigating copyright, naming, and URL mapping), oversaw collaboration between researchers and marketers, and ensured alignment with Jigsaw’s brand ecosystem.
Agency Partners: Hello Monday & Reed Words
